THE FUTURE OF FASHION: FASHION HOUSE MAASTRICHT
THE GOAL OF FORZA FASHION HOUSE MAASTRICHT IS TO BE THE TOP INSTITUTE WHERE RISING LOCAL, NATIONAL, AND INTERNATIONAL TALENT CAN DEVELOP IN TERMS OF ENTREPRENEURIAL AND ARTISTIC TALENT..
This institute will be the place where networking, knowledge, art, creativity, and hardware are connected and it provides a promotional platform for upcoming new talent. Here, the collective is as important as the individual and it highlights the manufacturing industry of the future. Forza Fashion House Maastricht is the key to creativity, innovation, and reality and forges the link between education and the professional world.
The second floor of the Labgebouw/Radium building in the Sphinx quarter will house the new Fashion House Maastricht; a laboratory for fashion talent and the epicentre for Fashion Maastricht. This currently deserted floor is set to become a vibrant location as of mid 2017; the place where craftsmanship, quality, authenticity, and history meet and talent is allowed to flourish.
JOIN THE FASHION HOUSE COLLECTIVE
Forza Fashion House Maastricht is more than just a floor space for creative showcasing. In addition to studio space, Fashion House Maastricht will also be presenting an extensive supervised development programme focusing on PR and marketing. This will be complemented with special meet-up events, lectures, masterclasses, and workshops dedicated to business and other relevant subject matter supported by experts and mentors.
The official opening of Forza Fashion House Maastricht and its studios is scheduled for January 2017. The marketing and communications programme and the Fashion House Maastricht Community & Development Programme will start in June 2016.
STAY IN TOUCH
Fashion House Maastricht is part of Fashion Maastricht. Supported by: City of Maastricht | WOM Belvédère | Forza Asset Management
Partners: FASHIONCLASH | Fashion Council NL | MAFAD | Studio Stad
LET'S TALK FASHION
Nawie Kuiper, co founder FashionClash | Fashion House Maastricht & Fashion Designer: 'We are very happy with the first introduction of Fashion House Maastricht,' says Nawie Kuiper, co-founder of FashionClash | Fashion House Maastricht and a fashion designer. 'The event was attended by famous talent in the industry, but many new faces were also present including students, a few rising stars, and other well-established designers. Because Fashion House Maastricht is specifically focused on the entire fashion chain, many photographers, agencies, and producers also attended the event. As of February, we will be continuing to complete the design of the programme and the Fashion House community catering for the needs of both the individual and the collective as a whole. We hope to officially open the doors of Fashion House Maastricht in the beginning of 2017.’
Gerdo van Grootheest, City of Maastricht: ‘‘The move of Forza Fashion House Maastricht into the old industrial Vredestein laboratory building completes the picture of the image that the Sphinx quarter is trying to create,' says Gerdo van Grootheest, chair of the spatial planning committee. 'This involves creating space for innovative entrepreneurship, the repurposing of old factory buildings, and stimulating the creative industry.’
Rachid Naas, Fashion Council NL, and FCNL advisor Fashion House & partner FashionClash: ‘Fashion House Maastricht brings the practice of the industry directly to fashion entrepreneurs,' explains Rachid Naas, Fashion Council NL, FCNL adviser for Fashion House, and partner in FashionClash. 'This concept has been formulated following a new vision for design, production, retail, and education. The new platform creates a space for the close collaboration between these four important pillars of the Dutch fashion chain.’
Marcel van Kan, Fashion & Textile Design: ‘The acronym for the Maastricht Academy of Fine Arts and Design, MAFAD, can also be read as Motivating Area Full of Advanced Dreamers which is the essence of this academy' says Marcel van Kan, fashion and textile design. 'The academy produces curious, talented, and hungry experimental designers who are searching for connections to the professional world and who want to showcase their work on a podium like Fashion House. This vibrant location will house many creative designers. In addition to providing space for studios, being a location for get-togethers, or used as a hang-out spot, Fashion House will become a knowledge centre where designers can develop into successful entrepreneurs. It can serve as an extension of the creative process at the very moment that the student experiences the transition from innocent creator to creative entrepreneur. The role of Fashion House as a promoter of modern culture together with MAFAD will make an important contribution to the development of Maastricht. Quality, versatility, and originality are the concepts that will define this story.’