Rachel Prijs graduated at the Maastricht Academy of Fine Arts & Design in 2015. In her collection 'REWIND' she reflects on the appearing gaps in the memories of her summer holidays. Rachel hereby presents a collage of her most cherished memories by using her own holiday pictures and the memories of certain clothes from her childhood.
The starting point of each of her collection is an obsession with a certain material technique. Her designs can be described as girly cartoonish.
I believe clothes should be something playful and easy, they should be your source of happiness when you’re having a bad day. My love for designing clothes comes from the joy I had when playing with proportions and colours so that my inner child comes out.
In a world where fashion is sometimes seen as something too serious and heavy, I want to show it can also be breezy, comfortable, and easy.